[Purchase 12 Months of Marketing]
Release Date March 2010
Read more about the book [click here]
August 25.2010 - The 2011 Calendar is available!
Purchase -- let me be the first to say,
happy new year!
You'll want this one
well
in advance of the new year; it
contains hundreds of never before
published marketing and promotional
ideas to help you develop and unleash
a growth mentality within your business—
for years to come.
2011 Calendar:
Wholesale/educational and bulk copy pricing
is available for orders of 500 and up to allow
for resale, gift to distributor's top clients
(or all clients), graduation gift for beauty
schools, etc. Contact me for more details.
It's going to be a great year!
12 Months of Marketing for Salon and Spa (book)
by Elizabeth Kraus
PRESS KIT / MEDIA RELEASES:
Beauty/Cosmetology
Schools [click]
Salon/Spa Distributors [click]
Beauty Industry Publications [click]
Become a 'fan' on Facebook
RESALE/DISTRIBUTION
Distributors: The growth strategies in 12 Months of Marketing transcend
manufacturer lines and strengthens your brand
and your relationship as a growth-advisor to your
clients.
Understanding the unique needs of distributors to
'be the brand' for their salon and spa clients
regardless of manufacturer's lines represented,
this publication is available to Distributors for resale
or in cooperative development of a Co-Branded
"calendar" style
version for resale to your
salon and spa clients.
Contact the author for Distributor
(for resale) Pricing
MANUFACTURERS
Contact the author for a proposal for a 12 Months of Marketing
specifically relative to your product lines, corporate
brand
and brand personality.
MORE PRODUCTS & SERVICES AVAILABLE
Website Packages
from $399 for one year
landing page, contact form, 1 domain and 12 months hosting
from $599 for one year
3 pages, contact form, 1 domain and 12 months hosting
bundled website hosting, administration and
email marketing packages available
E-Mail Marketing Services,
Hosting & Contact Management
Original Logo Design Services
Catalog or Magazine Design, Layout
&/or Printing Services
Menu Layout and Printing
Rack Card (4 x 9 | 2-sided color) 2,500 | 5,000 | 10,000
Trifold (8.5 h x 3.67 w finished) 2,500 | 5,000 | 10,000
Business Cards
Layout and printing 1,000 | 2,500 | 5,000 | 10,000 from $199
Layout only, print ready file from $99
Printing only from $99 per thousand
Note Cards
Layout and printing 500 | 1,000 | 2,500 | 5,000 | 10,000
Original design and layout only, print ready file from $250
Commercial Printing Services
If you have a print-ready project and just need a
commercial printing quote, we are happy to provide
you with a no-markup quote directly from my first
choice in printers, Lithtex NW | lithtexnw.com.
In my humble but experienced opinion -- Lithtex NW
provides the best quality offset printing services at
fantastic rates. They have saved my clients time and
money! They don't tell you how long it's going to take
to print your project - they ask when you need it.
They are a great choice for full color projects including
bi-monthly brochures, magazines and catalogs.
In fact - you'll find their pricing and service in
this area to be nearly unbeatable!
Get a no-markup commercial printing quote here
for your next project.
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September 3.2010 - My Top 5 Marketing Ideas
for Sept. Responsible Pet Owner's Month:
- Cross market with a local veterinarians office, pet store, animal trainer or groomer (or all of the above)
- Create combined pet and owner’s ‘grooming’ hours as a one-time gimmick or on an on-going basis with a mobile groomer
- Add pet care or “bling” products to retail offerings
- Reward or facilitate/sponsor pet adoptions through local shelter or humane society
- Hold charity event for or donate portion of specific sales to local shelter or animal emergency services/hospital
More? You know it’s in 12 Months of Marketing for Salon and Spa and the limited edition 2011 Salon and Spa Marketing Calendar - available via links left or on amazon.com!
More from my blog site (www.savvystylist.net) now:
3.Sept - Text P for Pizza - How Shakeys built contacts and raised sales on slow days with text messaging
2.Sept - Top 12 Visual Merchandising Ideas from theretailersadvantage.com
27.Aug - 'A Goal without a Plan is Just a Wish.'
26.Aug - Double Dipping and More "D" Words
23.Aug - America's Ugliest Cities
August 21.2010
10 Ways to Keep Your Customers (and keep 'em happy!)
When the economy gets tough, people tend to think they don’t have enough customers, or that they need new customers to replace the business they lost. But focusing on the customers you already have is your highest value strategy when times are tough. If you’re afraid of losing a customer or just want to keep the customers you have loyal, here are some easy, low-cost strategies that will help you keep a customer today.
[Read this article] on openforum.com
August 19.2010
Giants using Cross Marketing for Back to School
According to an article on mediapost.com, giants OfficeMax and Payless understand the power of cross-marketing — do you? Work with other businesses in your area who have customers that you’d like to convert into clients of your own. Share business cards, menus, offers, coupons - or create special offers together. Tons of ideas like these in the book or the calendar, of course!
August 18.2010
Tats and Whiter Teeth for Back to School
According to an article in the Wall Street Journal, parents are shelling out for the usual school supplies this back-to-school shopping seasin, but guess what else? 45% of the parents said they will pay for cosmetic services for their kids, mostly haircuts, at an average price of $40. 18% will pay for teeth whitening, and 9% for tattoos.
Read more on my [blog site] at savvystylist.net
August 2010
Style, Strategy and Marketing Savvy Newsletter
with ideas, inspiration
and more,
including links
to a fresh hairstyle, marketing ideas and strategies for leadership success - [click here]
August 5.2010 - (love this)
Attempt the impossible in order to improve your work.
Bette Davis
August 3.2010 - Stop the Bleeding! [read]
I told the doctor that I broke my leg in two places. He told me to stop going to those two places. (Henny Youngman).
It’s a ridiculous concept; that we would return time and time again to a place where we know we are going to get hurt, but I submit to you that in business, we do it all the time. You can spot a broken leg via x-ray (and sometimes even without one); but the injuries I’m talking about don’t show up to the naked eye, which may be why we neither treat nor work to prevent them. What am I talking about? We constantly allow individuals within our businesses to ‘injure’ or even ‘kill’ initiatives, employee morale, customer relations and more.
[Click here] to read the whole article.
My 5 Must-Reads for Summer 2010
I've either already read these books or they're in the queue or on order -- These are my 5 "Must-Reads" for this summer (and why I chose each one) - [click here]
MORE EXTRAS and IDEAS
(June 25)
I just love this.
Used by Nelson Mandela in his 1994 Inaugural speech:
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness, that frightens us most. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, and famous?'
Actually, who are you not to be? You are a child of God. Your playing small does not serve the world.
There is nothing enlightened about shrinking so that people won't feel insecure around you. We were born to make manifest the glory of God that is within us.
It's not just in some of us; it's in all of us.
And when we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.
(June 7) Double Dip
Double Dip Recession. Jobless Recovery— these are the terms being applied to the current state of our economy, along with increasing warnings that we are, in fact, headed for a second recessional dip, rather than a recovery in the immediate future.
The future of success in the salon and spa industry will be well-flavored by the foundation of the past, but make no mistake, those who achieve business success in the future will be running their businesses in a new way.
READ the post on my blog site at www.savvystylist.net or on my Facebook page.
(June 1) The Beauty of the Bounce-back
Remember the Burger King Beanie Baby craze? Fast food businesses have been successfully using non-food items (estimated to cost the establishment from 10 to 25 cents each) such as toys from the latest kid’s blockbuster to collector’s glasses from Americana, movies, and more, to lure consumers back through their doors more often than they might otherwise come. READ the post on my blog site at www.savvystylist.net or on my Facebook page.
-- READ these posts and more on my blog site at www.savvystylist.net or on my Facebook page.
(May 17) Become the Deal of the Day!
(April 29) Makeunder Makeovers
(April 18) One for All, All for One, and One for None!
(April 15) It's All in the Name
(April 12) Getting Tween, Teens (and their Moms) into the Salon and Spa
(April 8): The Las Vegas Lesson: Invisible Marketing
(March 30): Freestylin'!
(March 23): Take Out Retail
-- READ these posts and more on my blog site at www.savvystylist.net or on my Facebook page.
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