in this issue

July 2010
Read online [click here]

 
 

tie-dye nail color
[read]

modernsalon.com

Perfect for those clients who really like to try something new, teens and tweens who love themed nails, or any old bored housewife! ModernSalon.com's Alison Shipley's take on how to create fun, marbled nail color.


onward and
upward -
rockabilly hair
for men [read]

fashionising.com

If style pundits were in doubt as to the status of the rockabilly hair revival that has been gradually gaining momentum over the last two years, then the display of retro hair at menswear shows this year was the final proof needed.

Top designers sent out model after model sporting playful styles accessorized with rockabilly string ties and greaser gear. The message was undeniable: rockabilly hair is back and we can comfortably add it to the list of men's 2010 hair trends.


celebrity style,
tips and more
[read]

stylelist.com

Stylelist.com is a great resource for celebrity trends and photos as well as other resources to share with clients like healthy eating for skin, hair or nail growth in the ‘Healthy, Beautiful You’ section.  At 5’0”, my personal favorites include their features on dressing for body type. 
 

a time and a place
for students
jaazzsalons.com

Choose one of your slower days and offer students a special discount. Jaazz Salons and Skin Care Center in Spokane and Cheney, WA gives students with valid college I.D. twenty percent off on Mondays. 



makeover your
heroes [click]

makeovermyhero.com

Claire Koutsouros, the owner of Hair by Claire of Doylestown, PA along with Mark Williams of Blue Lab Creations established makeovermyhero.com for the purpose of giving back to the heroes in their community.

Once chosen, a hero is rewarded with a day of pampering; plus, Claire and Mark have solicited other community businesses to participate in giving additional rewards to each hero chosen. Heroes truly receive a full day of rewards including food, wine, flowers, salon and spa products and more.


a golden
opportunity: sales
of salon-tools are
surging
[read]
modernsalon.com

Are you taking advantage of one of the industry’s biggest trends? According to the 2009 Professional Salon Industry Appliances Study, the overall growth of salon appliances was 6.6 percentthree times as much as the salon industry’s overall growth rate of 1.5 percent for the same time frame.

   

end in sight?
be sure your
company is
built to sell

[read]
abcnews.go.com

The best way to grow a healthy, sustainable business is to build it so that you can easily sell it, says John Warrillow, author of
Built to Sell: Turn Your Business Into One You Can Sell

Watch the video, “8 Steps to Creating a Sellable Business” online. 


how to reboot
your business

[read]
abcnews.go.com

During these tough economic times, many small businesses are wondering about their staying power. Should you continue to stay the course or it is time to throw in the towel? Perhaps neither is the right answer -- maybe it's time to reinvent your business.


your company is
not a democracy

[read]

entrepreneur.com

Most problems that occur in small businesses trace back to one fatal characteristic: lack of adequate ownership and leadership. 

Burn your lovey-dovey management degree. Owning a business isn't a popularity contest, and you're not there for a social experience. Likability is nice but not necessary— you've got to demand what you want.



10 questions
people ask
about Facebook

[read]
hubspot.com

Here are our answers to the top 10 questions companies asked HubSpot.com’s resident, award-winning social scientist Dan Zarella about Facebook marketing during The Science of Facebook Marketing Webinar.  
   
More? [click here] for my 5 'must-read' books for this summer (and why I chose them). Warning: transformative reading!

"If you're coasting, you're going downhill."

L.W. Pierson - in Donald Rumsfeld, "Rumsfeld Rules"
collected while serving in the White House
(Washingtonian, February 1977)


 


 

12 Months of Marketing
for Salon and Spa

can be purchased
on amazon.com.

It's going to be
a great year!

Elizabeth Kraus




 


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