in this issue

June 2010
Read online [click here]

 
 

15 sizzling hair
styles for summer
2010 [read]
elle.com

From bo-ho chic to vintage-inspired, elle presents 15 sizzling summer hairstyles your clients will want to wear year-round.

6 beach-friendly
styles [read]
glamour.com

Do-it-yourself beachy-hair is the kind of style that looks better when it’s not perfect—reason numero uno why so many people are huge fans.
 

letting clients
choose a cause

[read]
hubmagazine.com

Check out this great read about how Pepsi’s latest Refresh Campaign is a case of their walk matching up with their talk, and how community involvement and true customer engagement is the real key to social media. 

Marketing take-away:  Consider adopting a charitable cause based on the popular opinion of your clients that encourages participation (yours and theirs) with an organization in your community, not just their patronage. 



ideas posted on
savvystylist.net
last month

[read]

savvystylist.net or
12monthsofmarketing.com


June 7 - Double Dip
June 1 - The Beauty of the Bounce Back
May 26 - Great Summer Cuts for Clients
May 25 - Summer Nail Trends
May 20 - Hair and Color Trends for Men
May 18 - Be the 'Deal of the Day'
May 7 - Makeover My Mom
May 5 - Archive, link to May Newsletter

   

12 things
good bosses
believe

[read]
harvardbusiness
review.org

By adopting the habits of good bosses and shunning the sins of bad bosses, anyone can do a better job overseeing the work of others.  But all the technique and behavior coaching in the world won't make a boss great if that boss doesn't also have a certain mindset.  Here are 12 things that great bosses (truly) believe. 


how to be an
optimist (without
being an idiot)

[read]
openforum.com


Optimism is one of the key strategies for overcoming fear, anxiety, frustration and skepticism in order to make a small business thrive
,
argue Clate Mask and Scott Martineau in their new book, Conquer the Chaos: How to Grow a Successful Small Business (Wiley, 2010). 

Read marketingprof.com's Ann Handley's 8 keys to maintaining disciplined optimism despite all of the persistent business pressures and the occasional setbacks that make up our workdays. 


the keys to
high-return
networking

[read]
openforum.com

Networking is one of the most cost-effective forms of marketing, plus all the benefits to other areas of your business. But there is a potential dark side: It can become a huge time drain without producing proportionate results.



leadership and
emotional control

[read]
business-strategy
innovation.com


If you watch much baseball, every so often you’ll see a team manager storm out of the dugout to protest a bad umpiring call to the delight of the crowd and sometimes to the inspiration of his team. 

The reason that this can inspire the team isn’t the emotion or loss of temper, it’s the fact that their manager is fighting for them.  Read this article on emotion in the workplace to find out why losing your temper on the job is probably the wrong way to go. 
   

"I can't change the direction of the wind, but I can
adjust my sails to always reach my destination."


Jimmy Dean, 1928 - p. Country Music Singer, TV Host, Actor & Businessman - Creator of the Jimmy Dean sausage brand


 


 

12 Months of Marketing
for Salon and Spa

can be purchased
on amazon.com.

It's going to be
a great year!

Elizabeth Kraus




 


Subscribe to Emails


Original posts, articles and more ideas on my blog -
savvystylist.net
or website 12monthsofmarketing.net -
or find me on Facebook


   
  12 Months of Marketing.net | Be InPulse Branding, Marketing & Design
© 2010. All rights reserved. Elizabeth Kraus [email]
(