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Original Content:
'The Bait-and-Switch
of the Profit Promise
Lure'
[read]
Elizabeth Kraus
12 Months of Marketing |
'Hope is such a bait, it covers any hook.'
(Oliver Goldsmith)
There are times when you’re tempted to make a big change due to the economics of the promise – the manufacturer’s or the distributor's promise – that this product change will result in more clients and bigger profits for your salon or spa.
The truth is, whether you stick with the products you have carried for years or completely renovate your product mix for retail, backbar and services, profit and increased sales are only going to follow due to changes in the way that you do business completely outside of the products that you use or carry.
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Original Content:
What's So Special
About You?
[read]
Elizabeth Kraus
12 Months of Marketing |
What is so special about you? Salons and stylists who truly want to set themselves apart simply have to go beyond the norm in order to do so. Whether it is in add-on services, samples, or the environment and “extras” available to clients within the salon itself, something that the client experiences as a regular part of their appointment needs to be surprisingly, uniquely more than what is expected. |
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Elle.com gives you
a great look at
Fashion Week for
Spring 2011 Styles
[read]
elle.com |
Elle.com provides a unique, robust drop down menu so that you can look at the collections presented for spring 2011 fashion week designer-by-designer.
This is a great way to collect hair and makeup looks for your client look-books or station talkers! 5 more links to Fashion Week coverage are available on my blog at savvystylist.net |
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Over 40 and Fab:
3 Women Show How
Life Gets
Better
with Age
[read]
stylelist.com |
Life gets better with age?
That's what three women highlighted in this month's More magazine say their stories illustrate: like fine wine, life matures into a richer and more satisfying blend. The women -- Shelley Goodstein of Arizona, Rhonda Smith of Florida and Colleen Scholer of Iowa -- are all winners of More's 2010 Beauty Search. |
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Is your Problem
with Marketing
— or with your
Product?
[read]
openforum.com
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Many times when businesses find themselves struggling they turn to marketing, but the real problem might be that nobody actually wants your junk.
That may sound harsh, but many businesses do try hard to sell things that they think people should want.
John Jantsch (Duct Tape Marketing) gives you some ways to be sure that you know what clients actually want, and whether you are delivering. |
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Walking a Mile in
the Customer's
Boots
[read]
marketingprofs.com |
Find out why USAA was named to Business Week’s list of 25 service champions. BusinessWeek polls 3,000-plus readers about the techniques, strategies and tools used to care for the customer. Most names listed share one thing in common: empathy for their customers. |
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Talking it Out
and more ways
to reduce
employee stress
[read]
bizjournals.com |
Clinically speaking, the negative effects of stress haven’t changed since the condition was first diagnosed as a health problem. But the amount of stress the average person carries and its causes have changed tremendously since the start of the Great Recession.
Talking it out, training, having fun and connecting more personally with workers are all ways to help reduce the stress your employees experience. |
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Turning Customers
into Stark-Raving
Advocates
[read]
openforum.com |
The goal of a business is to create a customer, but the goal of a healthy, growing business is to create a customer that also creates customers.
The way to do this is to purposefully over-deliver and create an experience that exceeds expectations so your customers have little choice but to tell their friends and colleagues. |
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2011 Salon and Spa
Marketing Calendar
[purchase] |
Just released and available at 12monthsofmarketing.net or amazon.com,
the 2011 Salon and Spa Marketing Calendar
contains hundreds of never-before-published ideas
• to attract new clients
• to sell more products and services, and
• to generate excitement and enthusiasm
regardless of a double dip recession, depression,
or other economic factors. |
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| More? [click here] if you missed my september newsletter. |
in this issue
