2012 Marketing Guide for
Stylists, Booth Renters and Other
Independent Salon Pros:
The One to Watch
by Elizabeth Kraus
You know how you sometimes have those "A-ha!" moments?
Recently, a salon-spa products manufacturer asked me why I was serving only a fraction of the professional beauty market. Puzzled, I asked what he meant, and he said that the 2012 Salon and Spa Marketing Calendar was geared toward owners and reminded me that the majority of the US salon and spa marketing is comprised by booth renters and other independent stylists, nail technicians, skin care estheticians, make up artists, massage therapists and other independent beauty pros.
In fact, findings from a recent study on the booth rental salon market indicate that while about one third of salons in the US are currently a booth rental salon of one form or another, by 2015, half of all salons are expected to be in the form of a booth rental salon model.
The result of that conversation was the 2012 Marketing Guide for Stylists, Booth Renters and other Independent Salon Professionals called The One to Watch.
Hundreds of practical, easy-to-implement, low-to-no-cost marketing ideas that booth renters, stylists, make up and skin care estheticians, massage therapists, nail technicians and other independent salon professionals can use to:
- Build their own personal brand for professional success
- Discover core strengths and use them to get ahead
- Identify their ideal clients and connect with them - in your local community and online
- Provide better client services
- Stimulate referrals and garner long-term client loyalty
The 2012 Marketing Guide for Stylists, Booth Renters and Other Independent Salon Professionals
is available on amazon.com.
about the author
Elizabeth Kraus is the owner of Be InPulse branding, marketing and design, and the author of marketing publications for the professional beauty industry including Make Over Your Marketing and 12 Months of Marketing for Salon and Spa as well as the 2012 Salon and Spa Marketing Calendar and the 2012 Marketing Guide for Booth Renters, Stylists, Estheticians, Massage Therapists and other independent beauty professionals.
Buy on [amazon.com]
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Savvy Stylist blog.