The 2012 small business marketing calendar: little white marketing lies
by Elizabeth Kraus
Little white lies are lies we tell that we think are harmless—but there are little white marketing lies some business owners believe that are doing more harm than good and which are keeping them from acknowledging and acting on the truth:
Little White Marketing Lies like these:
• We provide exceptional customer service
• Our employees set us apart
• Word of mouth is our best marketing,
and the ever-popular:
• Our customers love us
Have you ever watched NBC's "The Biggest Loser?" One of the most coveted prizes each season is the meal plan. Why? The meal plan does the work for the individual—they receive pre-portioned helpings, the calories are already counted, each meal is delivered right to the front door every day and it's all part of a strategic plan to help the contestant.
The 2012 Small Business Marketing Calendar — which is full of engagement marketing and content marketing ideas—is the small business owner's "marketing meal plan."
Little White Marketing Lies does not just dispel these common business misconceptions, it gives small business owners the marketing know-how, content marketing, event marketing and engagement marketing ideas in order to turn these little white lies into powerful marketing truths in order to attract new customers, increase customer loyalty, stimulate word of mouth referrals and engage employees as well as clients in order to grow their business and build a bigger role in the lives of their clients.
The 2012 Small Business Marketing Calendar
is available on amazon.com.
about the author
Elizabeth Kraus is the owner of Be InPulse branding, marketing and design, and the author of marketing publications for small business including: The 2012 Small Business Marketing Calendar, 365 Days of Marketing, and Little White Marketing Lies.
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