by Elizabeth Kraus
There are many resources available for those who want an in-depth knowledge of what marketing is, but there aren't many resources that marry creative, practical ideas and actual content that you can use to the 'how-to' of 'what to do' when it comes to marketing a real business, in today's real world.
That's where 365 Days of Marketing comes in.
365 Days of Marketing can be used by any type of business. Specifically written with the non-marketing professional in mind, it will put "marketing" into a new light. With every day-sized, practical, nutritious helpings of marketing concepts, you will see how marketing fuels nearly every aspect of your business.
365 Days of Marketing has one or more topics for every month, week and (literally) every day of the year, along with multiple marketing ideas for each. With them, you can deepen your relationships with existing clients, develop customer loyalty, stimulate referrals, enhance employee engagement, increase brand awareness and extend your influence in the community using traditional marketing methods alongside social media, email marketing, blogging and other content marketing and inbound marketing tactics.
Use 365 Days of Marketing as a steady stream of content for content marketing and as the basis for event marketing and engaging your customers and employees like never before.
The small business marketing ideas in this book will be a constant source of inspiration!
365 Days of Marketing is available on amazon.com.
about the author
Elizabeth Kraus is the owner of Be InPulse branding, marketing and design, and the author of marketing publications for small business including: The 2012 Small Business Marketing Calendar, 365 Days of Marketing, and Little White Marketing Lies.
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