Subscribe to Emails

About 12 Months of Marketing for Salon and Spa
by Elizabeth Kraus  | 12monthsofmarketing.net
Be InPulse Branding, Marketing and Design © March 2010

With the economic downturn of the past few years and continued slow consumer spending projected to last for the foreseeable future, beauty industry professionals have seen clients extend the time between routine salon services by an additional two weeks (or more) and an increasing number of clients are doing their own hair color and purchasing more hair
and skin care products from retail stores. In the spa segment the disparity between the old normal and the new normal is even greater.

• How can new stylists and estheticians carve out clientele as
   they launch their career?

• What can industry professionals at any stage of their career do to create a
   new normal that transcends economic factors?

• What should they be doing to take control of their business,
   growth of their client base, retail sales and income?

These are the conditions and questions addressed in my new book:
12 Months of Marketing for Salon and Spa.

Marketing and business education combined with professional experience working directly with manufacturers, salon and spa product distributors and with individual salons and spas to develop marketing, branding and promotional programs gives me a unique 360 degree perspective on how to maximize resources when it comes to the challenge of building clientele, loyalty and sales in a tight economy.

With so few books available specifically written for this industry, 12 Months of Marketing for Salon and Spa is especially relevant to the owner, manager or individual professionals within the industry whether they want to revitalize their business or are just launching their career.

It can be used as a text book for distributor sales consultants as well as salon and spa professionals, as a manual to build a cohesive, long term marketing plan, makes a great gift for distributor clients or can be incorporated as an incentive to open new doors, or the book can sold via distributor catalogs or stores to industry professionals at any stage of their career.

The health and future of salon and spa professionals depends upon reinstating their role as experts, creating a bigger role for themselves in the lives of their clients, and a more present, influential role for their business within their communities.

Traditional thinking suggests that there are only two ways to be more profitable: Get new clients into the salon (or spa) or increase sales of products and services to existing clients once they are there.

That is limited thinking.

There are more ways to get clients into the chair than to wait, hoping they will call for an appointment, and there are more opportunities to sell products and services than just when the client is in the chair. You can evolve the salon or spa into a social, tribal site for clients that blurs the lines between their service appointments and their social, professional and family lives.

Create a bigger, more influential role for your business in the lives of your clients! 12 Months of Marketing for Salon and Spa is now available at amazon.com and www.12monthsofmarketing.net. Special rates for resellers or bulk purchase are available.

High resolution 300 DPI .jpg images of Cover and Back Cover
and 72 DPI web images are available at
www.12monthsofmarketing.net/bookimages.html.

12 Months of Marketing for Salon and Spa includes a marketing essentials section to reinforce and expand the marketing repertoire of any salon or spa professional. Each chapter includes a lead-in article as well as a set of themed promotions from simple concepts which can be executed with little time or money through to large, multi-faceted programs. 12 Months of Marketing for Salon and Spa was written so that it could be effectively utilized by any professional within the industry, from the solo artist to chain salon, and regardless of monetary resources available.

Table of Contents:
• marketing essentials
• january “bubble bath marketing”
• february “pet peeve marketing”
• march “marketing for the single shingle”
• april “where the clients are”
• may “accidental marketing”
• june “get the bounce back”
• july “add-on marketing”
• august “diversion-proof marketing”
• september “visibility in a sea of sameness”
• october “loosen up tippers (in any economy)”
• november “remodel marketing”
• december “out with the old, in with the new scene stealers”

For salon and spa industry professionals from
Single Chair/Independent Salon Owners to Multi-Station to Chain
Ideas, Events and Promotions for Salon and Spa
Stylists • Estheticians • Therapists • Managers • Owners

Elizabeth Kraus is the owner of Be InPulse Branding, Marketing and Design. Professional work experience and clientele include marketing direction, graphic and web design for salon and spa manufacturers, distributors, salons and day spas, as well as other types of businesses including both for profit and not-for-profit organizations.

Elizabeth has developed a 12 Months of Marketing Workshop and a Corporate Identity/Branding Workshop appropriate for corporate teams or seminars. ‘Friend me’ personally on Facebook, become a Fan of 12 Months of Marketing’s Facebook page or contact me by e-mail at elizabeth@12monthsofmarketing.net for more information.

“Risks, I like to say, always pay off.
You learn what to do, or what not to do."
- Jonas Salk (1914-1995)
American Biologist: Developed Vaccine for Polio

Subscribe to Emails