books
365 days of marketing
little white marketing lies
12 months of marketing for salon and spa (original)
make over your marketing: 12 months of marketing for salon and spa
Author Elizabeth Kraus, owner of Be Inpulse branding marketing and design specializes in translating marketing principles, concepts and lingo into plain language for business owners and telling them how to put general marketing strategies and tactics to work in ways specific to their businesses and industry.
All of Elizabeth Kraus' marketing books are available on amazon.com as books and in Kindle / eReader format.
365 Days of Marketing can be used by any business owner, independent agent or sales person to build business using engagement marketing using content marketing, blogs, email, website, social media, direct mail, events and other tactics to engage customers and employees in order to build customer loyalty and garner employee buy in.
Buy 365 days of Marketing
or the Kindle version on amazon.com.
Little White Marketing Lies debunks 15 common misconceptions which lead to cliche assertions on the part of many business owners, such as, "our customers love us." Elizabeth Kraus points out that in most cases, this is a little white marketing lie, because "customer love" is hard to earn and easy to lose. Kraus states that "most customers are dressed up and looking hot, sitting at the bar, waiting for someone (else) to buy them a drink," and then goes on to discuss how a business can court true and lasting customer loyalty and goodwill.
Buy Little White Marketing Lies
or the Kindle version on amazon.com
Make Over Your Marketing:
12 Months of Marketing for Salon and Spa is the second of two books and builds upon the content and marketing ideas provided for salon and spa in the first book. Elizabeth recommends purchasing this book, which has expanded marketing ideas in every chapter compared to the first book, even if this is the first book you will purchase on the topic of salon marketing or spa marketing, promotions to build salon and spa clientele, salon client loyalty, spa customer loyalty, garnering word of mouth salon referrals or increasing retail sales of professional beauty products in the salon or spa.
Buy Make Over Your Marketing: 12 Months of Marketing for Salon and Spa or the Kindle version on amazon.com
The original 12 Months of Marketing for Salon and Spa provides chapter inspiration for increasing retail sales of professional salon products or spa skin care and makeup products as well as increasing referrals, salon client loyalty, bringing new clients into the salon or spa, etc. Buy the book or the Kindle version on amazon.com
As companion workbooks to the books above, Elizabeth Kraus also publishes annual marketing calendars for small business, salon and spa, booth renters and other types of businesses.
These 2012 Marketing Calendars can also be purchased on amazon.com in print version, only.
You might also enjoy the 365 Days of Marketing blog.
