April 2009
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The Power of Letting Go
Elizabeth Brown |  elizabeth @ 12monthsofmarketing.net
Be InPulse Branding, Marketing and Design | beinpulse.com

April 22, 2009

We all hold on to things for our own reasons.  We believe that something is vitally important so we want it done perfect, done right the first time.  It’s easier to do it ourselves than teach someone else to do it.  We don’t want to inconvenience someone else or pass something off just because we don’t enjoy doing it or need to spend our time doing more important things.  

Or, if we are honest, probably the number one reason we hang on to things: the perception of power. 

We are afraid that if we give someone else the ability to do “what we do” that we will lose the power of exclusive abilities and knowledge.  We believe that our value to the organization lies in what we control. In our "martyr" attitude; "Woe is me, I have to do everything, my staff can't do anything (right)."  We are envious of the skills of others and we do not want to give them the advantage of knowledge.  We feel threatened.  We are simply controlling by nature.

Power is an interesting word.  Some definitions include the ability to act, the capacity to perform; strength or force exerted; the ability or official capacity to exercise control; a person having influence or control over others.  Dig deeper.  Forcefulness, yes, but only as it is tied to effectiveness. 

You can be absolutely powerful when it comes to force, and yet completely powerless when it comes to effectiveness. 

Here are the ones that imply both force and effectiveness:  a source, or means of supplying energy; the rate at which work is done or energy emitted or transferred

It is in the supplying and transference of energy that true power is achieved

If you are under the impression that in holding on to tasks, knowledge, information, and authority that what you are holding on to is your power, you are mistaken.  What you are holding on to in many cases is what is going to keep you from having bigger, better, the best in your life. 

And for those of you who believe you are indispensable to business operations: stop kidding yourself. If your true value is not in the intrinsic, intangible qualities that you bring to the workplace in your character, experience, wisdom and personality, then you are truly in a precarious position professionally. Because the truth is, a lot of people can do your job. A lot of people could even do the tasks that make up your job better than you. But no one can be you.

When you are holding on, you can’t reach for the brass ring.  

I love the principles in Marcus Buckingham’s management DVD “Trombone Player Wanted.”  I cannot recommend strongly enough that add this DVD to your personal or professional library if you are a manager or business owner - or even if you are an employee or entrepreneur.  It will change the way that you manage.  It will change the way that you live, personally.  “Trombone Player Wanted” empowers you to let go. 

"Trombone Player Wanted" educates you as to how and why, and literally empowers you - almost makes it imperative for you to let go of those things that stop you from doing the things that you love, from doing the things that you do best.  This DVD is a must-have for staff training and development – but be warned, it will change your staff, and it will change you.  

When it comes to your business, do you keep tips and tricks to yourself?  Do you retain the exclusive ability to perform certain tasks for clients or for the business? As a manager, do you train staff so that if you disappeared no one would notice as far as the ability to carry on business goes?  Isn't that your corporate responsibility?

Do you purposefully choose individuals to work with who have strengths in areas that you have weaknesses in?  Smart managers and business owners give away everything so that they have the ability to support, direct, guide and lead.  Smart managers seek out smarter people to work with.  Smart managers protect their employees from taking hits, are generous with praise and share the credit where credit is due.  Smart managers know that the better their business or department hums along without them, the more true power they have, the more true momentum can be achieved for their career as well as the company.

True, lasting power is in the transference of energy to others.  So let go of something today.  Let go of something this week, this month, this year.  Identify those things that you have been hanging on to that are keeping you from doing what you truly love and what you are truly excellent at doing.  Transfer energy, support, capacity to act and ability to perform to those around you, and see how much further and how much faster the growth and development of all is propelled.

Let go! - Elizabeth Brown | Be InPulse Branding, Marketing and Design 

Your 'Greater-Than-Yourself' Project - harvardbusiness.com
After decades of time and millions of dollars spent on leadership development and mentoring programs, why are we still facing a leadership crisis at many levels of the business world? Most business leaders have learned that our job is to develop our own capacity, while simultaneously preparing the next generation of leaders to take the reins. Develop talent, we've been taught. Be helpful. Be a coach. Mentor someone. But it doesn't happen all that often — at least, not in any significant way. I believe it's time for us to set a new gold standard for what it means to be a leader of substance and influence.

Turf to Claim: Earning the Right to Relationship with Clients - mediapost.com
Brands must earn the right to have meaningful relationships with their consumers, and this isn't accomplished by special offers and personalization alone. Like personal relationships, brand relationships are built upon trust that is earned over multiple exchanges and eventually feels natural instead of contrived. If you establish intimacy with your customers -- providing an ongoing, intimate forum to dig deeper and share the many facets of their different personas -- you're entitled to ask more of the relationship. You've earned that.

Personal Power: 8 Steps to Being a Confident Woman - jamaicaobserver.com
Many people are intimidated by confident woman. She exudes that quality that shows she's always in charge of her happiness. She knows how to plunge ahead despite fierce opposition, make her enemies her friends, and have people notice her in even when things are on the down. Many women envy her, many more want that confidence - the ability to command attention, get results and most of all, get top respect. If you are shy and reserved and want a bit of know how on how to prop up that confidence level, here are eight steps towards joining the ranks of the über-confident woman.

The Power of Referral Success Lies Behind the Scenes - openforum.com
Here’s something your customers won’t ever tell you, but you better understand - Your employees are probably treating your customers about the same way you are treating your employees. Soak that in a minute and process the impact that might have on your organization’s ability to generate referrals.

Is Work Really a Conversation About Commitment? - openforum.com
Is work a “conversation” about making commitments to each other? Are we rigorous about making and keeping our promises? Do we put our hearts and souls in what we say we are going to do – and actually carry through?

The Accidental Marketing Strategy - 12monthsofmarketing.net

Get Listed in Local Hotel Directories to Provide Travelers with Services - dmnews.com

In-Room (Mobile) Spa Services Making a Splash at Hotels - usatoday.com

Dress and Body Language for Business to Build Client Credibility - entrepreneur.com

"A goal without a plan is just a wish."

Antoine de Saint Exupéry - French Writer and Aviator

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Marketing and Design Services - Be InPulse Branding, Marketing and Design provides a full range of marketing and design services for print, website or e-mail marketing. We specialize in our ability to creatively and intuitively capture and communicate your brand. Creating logos, designing collateral, creating websites and executing e-mail and print marketing for small and mid-sized businesses is our forte!

As branding specialists, our marketing solutions are always designed to educate and reach your targeted customer while staying true to your brand and corporate mission. We know how to tailor your brand and communications for end consumers as well as reach business to business clients and create strong networks. Contact us for a no-obligation quote or dialogue regarding your marketing needs by e-mail to elizabeth @ beinpulse.com.

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12 Months Workshops
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Contact me by e-mail for options -
If you are a manufacturer or distributor interested in adding a "12 Months of Marketing" Workshop to your educational offering, contact me by e-mail at salonandspa @ 12monthsofmarketing.net.

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Our Branding Workshop is an intense, one or two day corporate (or small group) experience where you will receive a full education in the importance of your brand, brand touch points, how to create the strongest brand for your business, how to create a mission and vision statement that truly reflect your brand and give employees a clear sense of purpose, the meaning of color, and more. It will take both sides of your brain to the limit and give you the confidence to build a strong brand for your business.

Our Branding Workshop can be tailored specifically to your company if you want us to create a corporate-retreat style format; alternately you can share costs and attend a small-group style branding boot camp in your area.

Contact me by e-mail for options -
If you are a manufacturer or distributor interested in a Branding Workshop for your business or as an addition to your educational offerings, contact me by e-mail at salonandspa @ 12monthsofmarketing.net.

 

 
   

Online Resources

Attention Stylists, get published!
Enter the Stylist Newspapers 2009 Cover Contest. Go online for details for entries.

California and Texas entries are due by May 1st, entries from the Pacific Northwest (Washington, Oregon) and Ohio are due by May 15th.

Read more columns and feature articles specifically designed to build business
in the salon and spa at Stylist Newspapers
newly redesigned web site.

 

 
 

12 Months of Marketing for Salon and Spa Retail - 39.95 (plus shipping, any US destination) Purchase or find out more online. Also available in WA, OR and ID from Salon Services & Supplies showrooms and consultants [click here].

Special commercial pricing is available for co-branded versions of 12 Months. Contact me via e-mail or phone for pricing and options. The next edition of 12 Months of Marketing is written for July 2009 through June 2010; the next release and opportunity for distributor-branded purchase following that will not occur for approximately 6 months (featuring Jan-Dec 2010).

If you are a manufacturer or distributor who caters to boutique or small businesses interested in partnering on a similar project to set your new door and sell through apart, contact me via email or phone.

It's going to be a great year!

Elizabeth