Everything about your business is marketing.

To build a strong business requires that you become aware that the "brand" of your business – all of the things a person believes to be true about your business and about you – is occurring in the minds of your clients and prospects, each and every time they come into contact with you or with any aspect of your business.

Since people's perceptions are established and reinforced (or disillusioned) at every touch point, it's vital that you think through the customer experience from beginning to end, from the first possible point of contact or exposure through the shopping trip, appointment or visit itself, to what will happen afterward.

Developing a more holistic approach, analyzing and taking control of as many of the variables as possible gives you the opportunity to design a truly exceptional – and therefore exceptionally satisfying – customer experience.

12monthsofmarketing.net
is the home of 2012 marketing calendars for small business and for salon and spa, as well as 365 days of marketing (for small business) and make over your marketing (12 months of marketing for salon and spa) by Elizabeth Kraus



available for a limited time
• 2012 Marketing Calendar for Small Business
• 2012 Marketing Guide for Booth Renters,
   Stylists and Independent Beauty Pros
• 2012 Salon and Spa Marketing Calendar