little white marketing lies
by Elizabeth Kraus

Little white marketing lies are common misconceptions that many well-meaning business owners claim to be true, but which usually aren't. In fact, these 15 little white marketing lies might even be standing between your business and success.

That's where Little White Marketing Lies comes in.

Released in 2012, Little White Marketing Lies will help you put these and other common assumptions to the test, enabling you to identify the true strengths and weaknesses of your business and put your business in the best position to succeed in the future.

So what are these little white lies - some of the common assumptions that lead to cliche assertions by business owners of all different types of businesses?

And more importantly, have you fallen for any of them?

Common Little White Marketing Lies include things like:
• We provide exceptional customer service (sound familar?)
• Our employees set us apart
• Word of mouth is our best marketing
• Our customers love us
• Bigger is better, and
• There's no room for emotion in the work place

Little White Marketing Lies is available on amazon.com.

about the author

Elizabeth Kraus is the owner of Be InPulse branding, marketing and design, and the author of marketing publications for small business including: The 2012 Small Business Marketing Calendar, 365 Days of Marketing, and Little White Marketing Lies.

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