This newsletter contains images. To view online [ click here ].                     [ subscribe ] or follow on                   Employee Engagement: The View from Under the Bus   elizabeth kraus | 12monthsofmarketing.com   You said you wanted us on board, and at first, we believed you. We wanted it to be true. We were excited about the trip and we thought that we understood the route we'd take to reach our destination. But somehow we didn't make it on board. We ended up under the bus, and now, covered in tread marks, I've been deputed to say: Ouch. [ go ]         To Create a Great Customer Experience, Work Backwards   allbusiness.com   The goal is to turn your customers into committed partners. The best way to accomplish this end is to think about the process completely in reverse or even take a new look at your existing products from a reverse-engineering point of view. [ go ]         The Care and Feeding of Gen Y Employees   openforum.com   Gen-Y will make up three quarters of the workforce by 2025. To stay competitive, large corporations will have to recruit these workers, so get a head start by making Gen-Y individuals feel welcome and valued at your small business. [ go ]         Why Traditional Businesses Should Care About Social Marketing   openforum.com   What business succeeds without knowing its customers? What company prospers without research? Social media tools help share information and connect people, both of which are essential to business. [ go ]         Using Pinterest to Curate Your Brand   socialmediatoday.com   Some brands are using already using Pinterest. But as with any new medium, there is a level of experimentation to even the most polished effort. Get started with Pinterest as a brand curator. [ go ] RELATED ARTICLES: Using Pinterest for Business [ go ] Using Pinterest to Build Business in the Salon and Spa [ go ]         5 Ways to Retain Your Top Performers   openforum.com   Advice for managers and business owners for how to retain their rock stars. Keep your best employees out of the hands of the competition and engaged and motivated to be part of your team. [ go ]               © 2012. elizabeth kraus | be inpulse branding, marketing and design | 12monthsofmarketing.net