This newsletter contains images. To view online [ click here ].                             It's 2012: Do you know where your clients are?   elizabeth kraus | savvy stylist   Those of us who were kids (or adults) in the 1970s and 1980s were treated to many things that later generations missed out on, and one of these treats was a public service type of commercial that ran saying, "Parents, it's 10:00 o'clock. Do you know where your children are?" So in the same spirit of helpfulness, I'm asking you, it's 2012. Do you know where your ideal client types are? [ go ]         The "Secret" of email marketing success   elizabeth kraus | savvy stylist   The topic of email marketing always evokes mixed opinion. I've heard a lot of the objections, but the fact remains that email communications can be one of, if not the most effective marketing tool your business can utilize. And if you think about it, it's actually one of the least annoying sales tools around. [ go ]         Every day marketing for marketing your business every day   elizabeth kraus | 365 days of marketing   When you practice every day marketing, you will have a valid reason to interact with your customers, members of your target markets and your online audience 365 days a year in ways that entertains them and at the same time enlightens them about your business, products and services — in a way that doesn't feel like "selling." [ go ]         Why most of your marketing plan might not even matter   elizabeth kraus | savvy stylist   Nothing happens in business without client attraction. Even so, most of what I read in salon and spa trade magazines about salon marketing or spa marketing are marketing ideas that you can use only after you have already attracted new clients – shelf talkers and displays, scripts for selling retail, back bar and behind the chair consultations, point of sale displays and so on. But unless you are attracting clients to your salon or spa, all of those very sound marketing strategies are so much wasted energy and resources. [ go ]         Twelve Ways to Cheat at Marketing: 2013 Marketing Calendar   elizabeth kraus | 365 days of marketing   Announcing the release of "12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar" in print on amazon.com and – for the first time ever – the 2013 small business marketing calendar in digital version on the amazon.com Kindle store for less than ten dollars. If you missed "surprise your clients in the bathroom" you're in for a treat. Check out the topics covered in the 2013 marketing calendar. [ go ]         Your marketing can't cut it's own hair   elizabeth kraus | savvystylist.net   Many small businesses are unaware that they can get free advertising on Google through Google Places. Because Google is always looking to increase the value of its local search result as well as its Google Maps application, the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses it into its search engine results. [ go ]             © 2012. elizabeth kraus | be inpulse branding, marketing and design | 12monthsofmarketing.net